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The NBA Gets Rich Off The Lakers While Small Market Teams Drown

The teams losing money in the last 12 months are the Dallas Mavericks, Portland Trail Blazers, Orlando Magic, Atlanta Hawks, Sacramento Kings, Indiana Pacers, Charlotte Bobcats, New Jersey Nets, Minnesota Timberwolves, New Orleans Hornets, Memphis Grizzlies and Milwaukee Bucks.

Teams’ average operating income was $7.8 million, with the Lakers at the top with $51.1 million, just ahead of the Bulls at $51 million. Portland’s value has increased the most, by 10 percent, while the Kings and Grizzlies each have dropped the most, by 13 percent.

via Lakers most valuable NBA franchise, Forbes says – NBA – SI.com.

The headline of course talks about the Lakers, and how rich they are and how popular. At the bottom it talks about how they have over $44 million (think about that number for a sec) more in operating income than the average. Meanwhile, buried within the story is how the small market teams (I would term PDX, ORL, SAC, IND, CHA, MIN, NOH, MEM, and MIL as small market) are in the red. The league, quite simply, has to do something about this. And Nate Jones (a Lakers fan and someone with close ties to NBA business)  has strong feelings about what that something should be.  He emailed this on Thursday.

Honestly, revenue sharing amongst the teams is the only way to solve this damn thing. Read the section on the Grizzlies. The economics of the small market are going to force the NBA’s hand. You can’t make money simply relying on your small market with no chip in from the big markets. It’s insane that the Lakers get to keep all of their gate revenue. I mean, it takes two teams to play a game. They should be taking 30% of gate receipts off the top. Same with local television and radio deals. An organization like the Grizzlies can’t focus on making winning decisions when they know that they are going to lose no matter if they put a winning team on the floor or not. Short of a name superstar arriving there, that market will continue to fail them.

Now, Memphis is kind of a special deal, outlined in a decade of misery and failure, based primarily (according to the article below) on the failures of Heisley as an owner, a premise which Heisley of course vehemently disagrees with:

So the owners are left to grouse about what might have been. Cates says Memphis can support an NBA championship team just as well as San Antonio does. The cities are similar in size and income, and both have only one major league sports team. “They just do things right, and we don’t,” he says. The Spurs, however, were lucky to get two superstars in the draft lottery, David Robinson and Tim Duncan, setting the foundation for four NBA titles. Spurs owner Peter Holt has also kept his executive and coaching staffs stable.

via Memphis Blues – Forbes.com.

The NFL has an economic and competitive environment that exists for every fanbase to cheer passionately and financially support their team with the assumption that they have as good a chance of winning a title as anyone else. The NBA more or less treats teams outside of its major markets as fodder to feed to the big markets on a Sunday afternoon. The Lakers just happen to be the fattest cat. Why else do you see LA playing at home on a Sunday time after time, often on national television later in the year? Why do they keep getting smaller Western Conference contenders on a TNT late game with an opponent coming off a back-to-back? Did you see similar advantages during the Spurs’ run? This trickles down over to Orlando, and why SVG is probably not completely off-track in how the media perceives his team as second-rate, despite being the defending Eastern Conference champions. Hedo nailed a fall away three two years ago to beat the Celtics on the road, and the announcers seemed stunned. I’m not saying there’s a conspiracy which affects play. But I am saying that there is a business model for each player, a business model for each team, and a business model for the league. And the league’s model is best served by one dominant franchise.

Don’t get me wrong, Los Angeles doesn’t luck into this. They have a supportive ownership group dedicated to winning that has made smart moves in hires. Any other GM would have panicked and traded Kobe for the best he could get when he demanded a trade, and most GMs would have given up on Bynum. But Kupchak didn’t, and it’s worked out. I bet their marketing group is one of the best in the league, and while that’s certainly facilitated by having one of the best bandwagon fanbase opportunities in all of sports, the most money of any team in the league, and a gigantic market to pull from, it’s still a chicken and the egg question. Compare that to the Clippers, who are not bankrupt only because they operate in LA.

People ask me why I care. After all, the biggest spenders should get the most reward. But at the same time, teams that have the same effort, with fans that want it just as much (and don’t chant for tacos after showing up in the late second before leaving with time left), and hard-working people in their offices suffer because they simply don’t operate on a level playing field. Every team’s fans root for their team and watch other teams only as an opponent. But as someone who loves the game, loves the fans, and loves the league, this situation creates a disservice to everyone except the biggest markets that are able to capitalize on the advantages given.

And in these economic times, shouldn’t we be focusing on stopping the bleed, rather than selling burial plot space and using the money to hold a party?

*******

An aside on Heisley:

Is it stunning to anyone else how a man can know he’s constantly ridiculed by league insiders and the media, to be aware that the decisions he’s been involved in have not worked out (Iverson, Thabeet), and yet to constantly maintain that he’s right, and that he’ll prove people wrong, all the while making comments which do nothing but hurt the value of his club and his team like “Sometimes I sit back and wonder why I did it”?

I mean, throw out cliches, defer to your GM, deflect responsibility, but at least seem like you’re aware of reality.

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@ AndrewT:

I think his point was not that the Lakers have an easier schedule than other teams but rather that they get to play their easy, i.e. 2nd night of a back-to-back, opponents surprisingly often at home and on national tv.

I'm not yet entirely sure how that fact (if true) relates to Matt's overall point, but I think you countered a point he didn't make.

"Why do they keep getting smaller Western Conference contenders on a TNT late game with an opponent coming off a back-to-back?"

I was silent on the issue, but we need to nip this "favorable schedule" thing in the bud. The reality is, those national games actually play against the Lakers.

They have the most back-2-backs on the road (the hardest games to win) at 18. Cleveland, Boston, Orlando and Denver have 11, 11, 13, and 15 respectively.

They actually catch opponents on a back-2-back the least amount as well (only 9, and only 3 of those are at Staples). This is 5 less games than the next unfortunate team (Portland and Oklahoma at 14). Compare this with Denver, who catches tired opponents an astonishing 24 times.

Also, I forgot to add. Your argument is flawed. if team stayed under the salary cap threshold, there's no way they would be . losing money. what you are suggesting is that the Lakers should give small market teams money so that they too(small market teams) could also go over the salary cap.

@Nate JOnes and Matt Moore

Why should the lakers pay for badly managed team?
-It's the Lakers fault that Memphis, Bobcats, Clippers, Indiana, Minnesota waste all the lottery picks they have been getting the past few years?
-Did the Lakers tell Minnesota to pass of Brandon Roy? To draft 3 point guard and traded the best(so far) out of the three to Denver?
-Is it the Lakers fault that Memphis drafted Thabeet over Evans, Lawson or Jennings?
-Your argument for revenue sharing is ludicrous. Put a better product on the floor and people will come watch. It's not the lakers fault that you can't attract fans. The only revenue they should share with teams is the TV contract deal.
-Is it the Lakers fault that teams like Orlando, Washington gave gave gilbert arenas 115 million and Rashard Lewis 119 million dollars?is it the Lakers fault that Indianna paid Jermaine Oneal a giant contract when he wasn't worth that much?
-You want bailouts for smaller teams, go on capital hill. I'm tired of this mentality that has infected our society where handouts and bailouts is the solution.
-Last but not least, you should write to David Stern for pocketing 300 million dollar checks and expanding the league while thinning out the talent. That is why you have so many bad teams. That is why they are losing money. They don't have the talent to attract fans.
-They should add another round to the draft and allow teams to loan players to overseas teams.

RE: Lakers chanting for tacos: Bulls fans chant for Big Macs. You can basically see in the Bulls/Lakers comparison how you can be competitive with a bunch of money, and not so great with a bunch of money.

Unless something has changed recently, the luxury tax is distributed to teams operating under the cap. LA pays an obscene chunk of change that goes to the "poorer" teams, as do the other tax paying teams.

LA (Lakers) is a savvy franchise owned by a shrewd man, managed by a top GM. They should not become even more of a "meal ticket" for teams that are mismanaged (put any # of team names here), teams who bungle high draft picks (Bobcats, Memphis, etc. Adam Morrison, Hasheem Thabeet; come on you guys, I could do better), and teams that are just basically screw-ups (Knicks for years, Clippers forever)

Well run, small market teams can compete and win. We all know about the Spurs method and track record. Bleeding successful teams even more is not the answer, unless the NBA is to embrace socialism.

Just as an FYI, entries like this will read better and have more resonance if you keep your Laker hatred out of them (bashing Laker fans for chanting for tacos, etc, as if that has anything to do with the NBA's CBA). Just sayin'.

That aside, I definitely agree with the premise, and would love to see more parity and solvency in the league. In a business where everyone should be making money hand over fist, it is truly mind boggling (and really rather depressing) to see that it's such a money loser for so many teams. My only concern with revenue sharing though is that it will breed more teams like the Clippers, with owners like Donald Sterling who are more than willing to suck ass year after year just because he's still making a profit.

This is why I really wish that owners could be forced to sell if the rest of the owners (or the league itself) feels they're doing a disservice to their fans, even if it's not intentional (as seems to be the case with Heisley). In other words, while I feel for Grizzlies fans and don't want to see their team go under, I also don't want to see Heisley's incompetence be rewarded with money earned by owners like Jerry Buss and franchises like the Lakers who appear to know what the hell they're doing. If owners are simply going to make a profit no matter what, then I think owning a franchise should be treated as an privilege and not a right; and if you run your team like crap then you should lose the privilege of owning it.

Finally, I disagree with you that "the biggest spenders should get the most reward". I hate that the Knicks were only just recently overtaken by LA as the most valued franchise in the NBA. I hate that the Knicks are still the #2 most valued franchise simply because they've run their organization like crap for more than a decade. Just because they've spent more than anyone else the last ten years in my mind doesn't entitle them to a damn thing. I think the SMARTEST spenders should get the most reward, not the teams with the biggest checkbooks.

The Lakers succeed because they're one of the smartest spenders while also being one of the biggest spenders. Hell, even with having much more money to operate with, the Lakers are still infinitely more fiscally responsible than most teams in the league, especially teams like Memphis. Look at what Memphis has done in the last two years: gave away Pau Gasol because supposedly they didn't want to pay that much for a player at his position, and then little over a year later traded for Zach Randolph who is an even MORE expensive player at that same position! Should this kind of stupidity be rewarded with revenue sharing so the owner gets rich as he drives his team into the ground? I don't think so. Instead I think he should be ousted so a new group (who hopefully don't have their heads up their asses) could give it a shot. Make revenue sharing dependent on winning percentage or something, I don't know.

Guaranteed contracts are not the problem. Guaranteed or non-guaranteed the collective bargaining agreement gives the players 57% of the revenue. There is something called the escrow tax that prevents the players going over that amount (no matter if GM's make mistakes with guaranteed contracts or not). 10% of every players salary is held in an escrow account and then redistributed to the league and the teams if the players salaries cross over that threshold. Now arguments over whether the players total piece of the pie should be less than 57% is one thing. But guaranteed contracts don't really have anything to do with the struggles of small market teams. There are stop gaps to prevent that.

Doesn't Nate Jones work for an agent? I would imagine his view is slightly skewed.

The TV deals change everything between the NFL and NBA. The NFL is all national. The NFL is getting huge deals from 3 major networks. They're able to control this better because they only have 1 game per week per team. NBA, MLB, and NHL teams have rely on local deals, due to the amount of games and nature of their season. It's not fair for teams to have to give up the benefits they reap. There isn't one huge pot built by the NBA for teams to divide like the NFL has. NBA teams are a collective of teams making a whole. NFL teams are subsidiaries of the League.

The NBA needs to get rid of guaranteed contracts. They seem like bigger problems then the Lakers possibly needing to bail out poorly run franchises like the Bobcats.

I agree the system needs to be tweaked, but I'm not sure if revenue sharing is the answer. Not until the player's salary structure is changed.