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Joakim Noah’s No Kobe Bryant

There’s no quick fix to major issues of social tolerance, and that is why it was no surprise to watch Joakim Noah utter the same disparaging slur Sunday night for which Kobe Bryant was shouted down just a few short weeks ago. Movement is not going to come quickly, and it’s not going to come without a lot of work.

I won’t rehash everything I wrote about Kobe after his incident, but in short, he was wrong, and he should be held accountable. It doesn’t matter that he didn’t mean to imply hateful feelings, and it doesn’t matter that a fan provoked him. He needed to be more mature and contain his emotions. That’s what professional athletes are expected to do.

What’s more interesting this time around, though, is the marked difference between the penalties handed down to Bryant and Noah. Kobe was fined $100,000, while Noah was docked just half that number. Same word, same situation, same penalty, right? Apparently not. The NBA’s explanation for the variation in the totals of the fines was this: Kobe’s outburst involved verbal abuse of a game official, while Noah’s did not.

I just don’t see how that reasoning could be any more bogus.

First of all, there is no assurance that Bennie Adams actually heard what Kobe said to him. In fact, had he heard it, he probably would have given Kobe a T (with good reason). But if the target of the so-called verbal abuse didn’t actually hear the abusive language, is that really abuse after all? If Bryant had said the same word in the privacy of his home, would that be verbal abuse toward Adams? It doesn’t seem so.

The second concern with that explanation is the more meaningful one. By penalizing comments to a game official to a higher degree than comments to a fan, the league is making a fairly clear statement that it doesn’t operate in the full interest of the common people who pony up the money that makes the NBA work. Protecting the experience of the fans should be the principal goal of the league.

Sure, referees are important, too. But Kobe’s comment didn’t impede him from doing his job. He was just fine. Meanwhile, the fan subjected to Noah’s comment might be so turned off that he might not ever spend a dollar on the league again. One isolated fan doesn’t matter, but this sets a bad precedent for the league and its treatment of the most important person in this whole debacle — the consumer.

Nevertheless, I find myself believing that the disparity in the value of the respective fines was actually justified but hardly for the reasons a league official prescribed earlier today. Instead, there is a certain proportionality here that makes the difference defensible.

When I think about what a fine from the NBA really means, it isn’t really an admonitory action. The NBA, like many other organizations, is a business. When someone associated with the league takes an action that is damaging, it is only fair that the league should make that individual pay back money to recoup the reputational consequences suffered.

Accordingly, it seems, the more damage an action does to the league, the greater the penalty should be. And there is no doubt that whatever action Kobe takes will garner much more attention than the same action taken by Noah. There was a media frenzy for Kobe’s incident, and that made sense. The media will play up the big stories (and Kobe is definitely one of those), as that’s what people want to read and hear — there is the most money in the stories centered around the greatest players in the league. While Noah’s actions were wrong, it is simple enough to say that not as many people care about Noah as care about Bryant. Consequently, Noah’s transgression was much less of a blemish on the league than Bryant’s, so it required less reparation.

For those who find that unfair, consider that notoriety is a double-edged sword. Negative actions for notorious actors will have a significant negative portrayal. That said, those same people will receive much greater positive attention when they do something good than the average player. Kobe and the others have to deal with both sides of the attention coin.

To put it bluntly, this is a textbook example of a double standard on the part of the NBA. As it happens, though, this double standard is a rational one.

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Wait -- but there's a general disparity between how a player can treat a referee and a fan. As long as they're not on camera, a player can say pretty much anything to the dude in the front row, but there is a level of accountability built into the player-referee relationship, and a corresponding standard for behavior. Remember that Rasheed Wallace was (rightfully) thrown out of a game for staring at a referee.

It seems to follow that the fines in this instance would be different. I have a feeling -- and I could be wrong -- that the league would have fined Kobe if he had used a less hateful curse in place of the f word. There's just a different standard for behavior.

Please don't get me wrong, I am a big ally of LBGT rights, and I have disscussed this issue at length at my blog, hoopsididitagain.wordpress.com -- it just seems you guys are overlooking an obvious distinction to me.

The disparity between the two fines is not rational at all. Obviously this is true from a human, social perspective: the purpose is to prevent players from using slurs that are highly offensive to many people, including other players, team staff, and employees of the league. But it's also true from a business perspective: that the NBA is doing little more than protecting its image — as opposed to penalizing the use of an offensive slur — is plainly evident to anyone who pays attention. And when it becomes obvious that an organization is only "doing the right thing" because it's good for business, and not because it's the right thing to do, then it can quickly become bad for business. The right thing to do is to issue the same fine every time the slur is said, no matter who says it or to whom they say it. Not only will the PR ultimately be more positive — the league will be seen as consistently strong in its stand against this kind of thing — but it will be more effective in preventing future use of the word as well as the negative coverage that would come with it.

Also, these things don't happen in a vacuum, they happen in relation to one another, and I would argue that Noah's use of the slur has resulted in more coverage than Kobe's did, simply for the fact that Kobe's already happened. And if some benchwarmer whose team didn't even make the playoffs uttered it tomorrow on national television, the coverage would be amplified even more, way beyond what it was when only Kobe had said it. The narrative is changing from "Kobe said this" to "the league has a problem," and every single time it happens now, it will contribute to this narrative and further harm the league's image.

"says to me that I as a fan am not the most important person in the building at all and that is a problem"

You as a fan aren't the most important person in the arena. There are tens of thousands of other fans in the building and thirty or fewer basketball players. Moreover, nobody came there to see you unless you brought them with you. If this is a problem then yes, you should go spend your money on someone willing to indulge your sense of self importance instead of spending it to watch sports- you won’t get a high return on your dollar that way. The entire system is setup to revel in the gifts of people that are not you.

That said, the most defensible justification for the difference in severity between Kobe's fine and Noah's is that Noah was intentional provoked by a fan. The ref was doing his job and Kobe didn’t like it, so he insulted him. From player accounts, the fan in question was laying into Noah in a prolonged and demeaning manner. That doesn’t excuse an action, but it is a mitigating circumstance.

Another mitigating circumstance can (and should) be the reaction of the player to what they did. Noah has repeatedly and sincerely apologized, as well as owning up to the wrongness of his reaction to the fan. Kobe wanted to brush the whole thing under the rug.

Finally, there’s the comparison between the fine and the players’ respective salaries to look at. Kobe made over 24 million (almost 25) and was fined 100k, or about .4% of his salary. Noah made just over 3 million and was fined 50k, or 1.6% of his salary. Noah’s penalty was a larger chunk of his pay than Kobe’s.

Kobe might be more famous than Noah, but the Conference Finals is a higher exposure venue than a regular season game. Any repeat offense was also going to receive increased attention following Kobe’s incident. Choosing the “exposure level” ground to make your justification stand seems like a poor choice given the alternatives.

A couple other things to consider...

1. Kobe makes roughly 8x what Noah makes in a season. To the extent that fines should have somewhat of a proportional impact on a player financially, Kobe's 2x fine makes some sense purely from that standpoint.

2. The official was doing his job, presumably to the best of his ability. The fan who was jawing at Noah was intentionally baiting him. So, one could reasonably argue that Kobe's reaction to a guy trying to do his job is worse than Noah's reaction to a guy who was trying to get a rise out of him--and if you're to believe Noah, the fan was being a real jerk.

You sir, clearly, don't have a clue. I don't even have to ask if you've played basketball at a high level.

As a fan I take most insult from the fact that insult against the referee got the higher fine, I don't care about the fact that the subjects get different degrees of attention. The difference in fees, where the violations only difference was the target of the slur, says to me that I as a fan am not the most important person in the building at all and that is a problem, so maybe we as fans need to use our money in more important ways, maybe we need to turn the channel to watch more important shows

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