
Photo By ZeRo`SKiLL on Flickr
I suppose it only comes down to a handful of questions, really.
Do you believe that there’s anything more to professional basketball, to the game, to the NBA, than just money?
Because if you don’t, congratulations, you’re a cold-blooded realist. And you can welcome every day with a savory lack of hope and remain devoid of romanticism, passion, or joy. This is, honestly, not the worst way to go through life. I had this philosophy professor. And the old man honestly could not give two damns about anything. His philosophical wanderings had led him to the conclusion that being an active human being made more rational sense than abandoning the meaning of anything. He had a wife who said he did not love, had no children, and just got up every day, enjoyed his coffee because it tasted good, went to work, came home, listened to classical music, and repeated it. It’s a fine existence.
What else could you possibly take away from the situation other than everything is about money? Long after the millions are spent, after all of these owners are dead in the ground, or have lost their fortunes or sold their teams or are generally gone from relevance in this sphere, the game’s still going to be affecting lives. I’ve said this before, though I’ve never written it. My greatest complaint with David Stern is that he has defined his job as being beholden to those he works for. Sound reasonable, right? We’re all beholden to the people we work for. Except that we’re not all beholden to the people we work for. As a matter of fact, quite often we’re hired to make sure that the people we work for don’t do irreparable harm to the very industry or faction, or element we control. You’ve got any number of regulatory or political offices. Hell, the police. Criminals pay taxes. But that doesn’t mean the cops should overlook crime. My problem is that Stern is more than just the guy who does the bidding for the owners. He’s more than a henchman. He’s a shepherd of the game. That’s a hyper-romanticized term, but think about it. He’s helped bring this game forward. From the stone ages into the golden era, the roaring 90′s and into this new silver age. And he’s watching Rome burn because the wealthy are too busy arguing over whether it’s more profitable to let it burn and then collect the insurance. The problem there? ROME IS STILL BURNT TO THE GROUND AFTERWARDS.
There’s talk that basketball writers just want the lockout to be over to save their jobs. Little clue. I get paid no matter how long this lockout lasts. Because, eventually, they’re going to come back and someone will still need someone who knows how to use the hyperlink button to write about whatever terrible idea Ron Artest has come up with, whatever crime a member of a Western Conference team has committed, what new trade rumor is out there, started by an assistant GM on the orders of his boss in order to raise the trade profile of a player who has zero shot of being traded but will no less impugn the reputation of the reporter who’s only doing his job: writing what he’s been told. The truth is that most of us aren’t pissed about the lockout because of our jobs. Our jobs make us pissed off because we decided to write about something we loved. We decided sports, and in particular basketball, were worth sharing with the world. Millions of fans decided it was worth caring about. Hundreds of players decided it was worth pursuing professionally. And dozens of owners decided it was worth owning a team.
Sports don’t matter. They really don’t. Parity, competitive balance, the heart of a champion, championship rings, None of these things actually carry any weight of significance. But the flaw is that money does. It drives decisions, sure. So do sports. “I’m not hiring this guy, his resume says he’s a Celtics fan.” Or, “I kept going, because honestly, I knew Jordan didn’t give up.” It’s a stupid reason, but it doesn’t change its accuracy. Money matters? Why? To whom, here? It sure as hell matters to the people that are losing their second or third job, but those aren’t the people running the show. I can even understand it mattering to people who have worked hard to come from nothing, and want the ability to set up not only themselves and their immediate families, but their extended family and descendants for life. But the owners, who are driving this entire thing? Ask the most hardcore pro-owner fella you’re going to. Ask the most brusque, capitalist, pro-establishment individual you can muster up why the owners are doing this.
Because they can.
They have a deal on the table to get 2/3 of their money back. They can get systemic changes, exceptions nullified, contracts rolled back, and a huge percentage gain on BRI, with the ability to go back and squeeze the stone in six years for even more. But they want more. Is Michael Jordan really suffering losing out on the Bobcats’ losses? Is Paul Allen? Is Michael Heisley? Is Dan Gilbert?
There’s no pain, there. That’s what I find offensive. That’s why I get so angry with the job losses and the slow negotiating sessions and the short negotiating sessions and the fact that everything has to be made so convenient for them. They’re fine. The reporters are fine. The players should be fine. They’re hurting fans. They’re hurting employees. And they’re hurting the game.
This game is imperfect, at both the molecular and professional level. It’s given to the random chance as much as any other sport, divided by a few inches beyond the control of any individual and ultimately, gives itself to a never-ending Mousetrap the Board Game feel. It’s just run to one end, throw the ball at a basket, go back, try and stop the other team from doing the same. Constantly. Roughly 100 times a game. But it gives people something. In a world where pregnant women get shot, mass atrocities flip by the ticker on the bottom, the economy is nosediving into turmoil, no one can agree on anything and generally everything sucks a lot of the time, basketball, and in particular the NBA, is one of those things that gives people joy. It makes a kid excited. It gives a guy at a terrible, Excel-pushing dayjob something to look forward to. It brings families together, it gives friends memorable nights, it gives people something to hope and dream about. That’s idealistic.
But God damn it, we’ve got to want something to matter more than just money. I don’t mind people getting rich off of it, I think it’s great that they do. I think it’s fantastic that the NBA got a $930 million media deal! USE IT TO MAKE SURE YOU DON’T GO UNDER.
It’s become really popular to just spit the same lines about the lockout. “This is just business” being the biggest one, and it’s not a falsehood. But it’s also something more than that and to ignore it is to stand blindly in front of the ocean at sunset and go “it’s just water.” There’s more to life than that, I’d hope. And yeah, someone’s got to pay for all of that, but if you want to go down that road I’ve got fans buying tickets and merchandise and oh, yeah, the Goddamn stadium you don’t want to pay for for the team to play in.
So what the hell are we doing here?
There are days I ask myself if this is just some sort of karmic punchline for my dedication to small-market teams. Because I’ve been beaten down to the point where not only do I want to not reward the small market owners holding the NBA world hostage, but I’m warming to the idea of getting rid of them altogether. Which sucks because the two places that would get axed are New Orleans whose fans have thrown themselves into trying to save the team, and Sacramento, where the fans have gone even further. But I’ve just gotten to the point where I want to shout the next time the statement of “They just want to be profitable” comes up, “THEN GO OUT AND WIN CONSISTENTLY USING A SMART METHOD, YOU MORON.”
The Lakers didn’t do this. The Lakers exploited a system the owners allowed to exist and an inherent advantage that comes from being somewhere the weather is always nice. But no, it’s teams that wasted their potential and now are feeling the effects dragging us down and holding us down.
There’s still talk from the optimists that a deal’s going to get done, that we’re not missing games or if we are, it won’t be many. But my biggest concern is driven from the fact that there’s been no point of concession from that faction. There’s nowhere the league has said they’re trying to get to, other than something which solves the problems. Which is like saying “well, there’s really no body part we won’t hack off to stop the infection.” Sooner or later it’s just pieces of a corpse and you’ve defeated the point.
What’s the end point?
Somewhere down this road the NLRB ruling comes back. And from there it’s lawsuits, either way. And once that happens, all hell breaks loose. Because the lawyers will take their time and bill as much as possible. You know why? Because it’s a business for them.
Somewhere down the road the union’s going to crack. I don’t doubt them when they say they’re prepared, that’s why I’m concerned. Because if the owners dedicate themselves to waiting, it may take longer than they’ve expected. But once you go down that road you’re stuck with it, and you’re just sitting there hoping the siege works.
So what’s so bad?
It’s so bad that it took them until October to sit down and really negotiate. It’s so bad that both sides seem prone to dramatics. It’s so bad that the union treats this like a junior high choir competition with matching t-shirts. It’s so bad that the owners are too busy to attend meetings but not too busy to reject offers. It’s so bad that the proposals aren’t constantly being exchanged. It’s so bad that the most they can deal with a meeting is five hours. They say that’s a long time. Do the people that say this, have they actually ever worked in an office? Because a five-hour meeting is a bummer. It’s also manageable. So is an 8-hour one. They happen. All the time. Why are they any different? Why aren’t they meeting every day for ten hours to get a deal? What else are they doing? The answer is nothing. They literally have nothing else more important to do.
It’s so bad because there’s this sense of “well, it’s not your money.” But it is. I support the NBA, my income goes back into it. My job is making the league more popular, getting you to think about it and read about it and care about it even when I’m criticizing it. Everyone chips in with what they have, what they can, and the casual viewers, the golden calves of sports marketing, they’re adding their cud just like everyone else. Maybe I’m a fool for thinking they deserve better but I’m sticking with it.
Is the system broken?
Yes. Because the system has made people believe that they are bigger than the game which was handed down to them from seven decades and that they will hand down just the same.