
Photo via EnoNarYam on Flickr.
Sources said Milwaukee has made third-year point guard Brandon Jennings available “for the right price,” as one executive who has spoken to the Bucks put it. Jennings, who was drafted 10th overall in 2009 and has been considered the team’s future franchise player, irked Bucks officials with his comments to ESPN.com in early February about a possible departure.
“I’m going to keep my options open, knowing that the time is coming up,” he wrote in an e-mail to the Web site. “I’m doing my homework on big-market teams.”
via Trade Notebook: Smith, Howard in similar situations; Bucks available | SI.com
In a recent column about the new reality that the desire to play in a bigger market has become an accepted prerequisite for NBA superstardom, I looked at Dwight Howard’s absurd, confused diva act and wondered whether he had fully thought through his decision to jump ship from the Magic. Lately, this mentality has spread beyond the league’s A-listers and evolved into a sinister form of leverage that lesser players can use to convince their teams and the rest of the league that their on-court value is greater than it is in reality. How the next 18 months play out for Brandon Jennings and the Bucks could be telling, in terms of the willingness of small-market teams to attempt to placate supposed franchise players, regardless of whether they truly are franchise players.
Jennings made headlines a few weeks ago by hinting that he had designs on leaving Milwaukee for a flashier locale. This could have been pure ego talking (and probably was), but it was also a savvy bit of PR. Jennings is a very good player who will undoubtedly have suitors if and when he does hit free agency. But he’s also plainly not a superstar on the level of LeBron James, Howard, Chris Paul, or most of the other players leading the mass small-market exodus. What his threatened departure from the Bucks does is connect him in the minds of the general public with those players. It’s a little like how private colleges jack up tuition rates in order to appear more prestigious than they actually are. Behaving like an entitled, spotlight-seeking “global icon†is now a way up the ladder, not just something a player can do once he gets there. The school of thought goes that an almost-star’s leveraging their way onto greener pastures will transform them into a superstar, even if they haven’t earned that leverage on the court.
Jennings’ trade value currently occupies the untenable middle. He’s good enough and far enough away from free agency (the earliest he can hit the open market is 2014, and that’s only if he accepts the qualifying offer following the 2012-13 season) that the Bucks won’t benefit in the short term from moving him for picks and cap relief. But he’s also far too inconsistent and incomplete a player to command the CP3/Deron Williams/Carmelo Anthony-sized haul they will undoubtedly be seeking.
It’s the same predicament that the Warriors are currently facing with Monta Ellis, and one which may greet the Kings in the coming years as they are forced to decide whether or not their future will include Tyreke Evans. Shoot-first point guards are the hardest players to price accurately in the trade market or in free agency—the gaudy scoring averages demand figures and assets that other deficiencies in their games are just glaring enough to make teams regret forking over. And as the Bucks gear up to be the next team to have to negotiate a deal for a new arena, Jennings’ saga puts them in a tough spot. He’s the closest thing they have to a marketable star, and as a small-market team, they must decide whether that’s enough to acquiesce to giving him a contract that could hurt the franchise down the line.
It’s not much of a surprise that a player who took an early sabbatical in Italy to circumvent the NBA’s age limit is attempting to take a shortcut to elite status in the league. What will be worth watching is how the Bucks handle the years leading up to when they have to make a decision. If he’s able to leverage his way onto a big-market team by declaring himself worthy of that right, it could set a precedent that badly skews the priorities of a whole generation of players on the bubble of superstardom.
