By now you should have seen the new Sacramento Kings documentary Small Market, Big Heart on the strife and struggles of the franchise, the city, the fans, and owners in an opposition of wills with different goals. Despite vague assertions of support for #HereWeStay it’s pretty clear the Maloofs have been packing for some time now.
Only one other NBA franchise has moved or changed identities more times than the Kings, the Washington Wizards. Should the Maloofs manage to sway the relocation committee their way the Kings franchise will equal the Wiz as the least stable with six incarnations.
The Smoking Gun
There are those who would tell you the Maloofs have intended to move the Kings for a decade, to a bigger market, a major market. You have to be savvy and spendthrift to keep a small market team afloat, something the Sacto owners have never mastered or maybe never have been interested in achieving at all.
In the case of the Seattle Supersonics-Oklahoma City Thunder bail out, owner Clay Bennett, like the Maloofs, insisted he intended to keep the team in the northwest. The smoking gun came to light when email chains emerged which indicated a public smoke screen all along on this front.
Financial crisis is the crux of it in the case of the Kings. Simply put, the Maloofs are nearly broke — well, by the standards of the wealthy, anyhow. They lack the necessary funds to keep an NBA team competitive or profitable in Sacramento after several poor investments into ventures such as odd reality shows, a skate park in South Africa, and a sinking casino.
While the Maloofs’ finances have likely stabilized somewhat now, what they do hold — the Kings and quite a bit of Wells Fargo stock — isn’t conducive to getting ahead, back to the previous cushier lifestyle afforded them, as currently constituted. They are poor by NBA owner standards, not able to keep pace with the upward trend the league as a whole has experienced over the last decades.
A move to a large market inherently raises profit margins, generally and relatively speaking, or at least the potential is there in an Anaheim market that even already sporting two NBA teams has more untapped opportunities than Sacramento to get ahead once again, they hope. It’s projected that an Anaheim Royals team would pull about 10% of the LA Lakers’ market away from them, equaling about $500 million a year in lost television revenue from the lucrative Lakers deal.
Approval to Pack?
It takes a majority of NBA owner votes to approve any move, so how likely is it that enough would approve one?
Any team that recently moved, would like to one day, or, like the Orlando Magic threatened to, netting a new arena for their efforts, would likely side with the Maloofs. Wild cards are teams up for sale, ones considering it, or recent new owners. It doesn’t appear likely at this time that the Maloofs would have enough support to pull it off, but landscapes can change quickly, as we saw during the lockout, when NBA owners are involved.
Understandably, even those that may support a move have expressed concerns about the precedent it would set by putting three major sports teams of the same variety in a single market.
The relocation committee in the NBA consists of (irony alert) the Oklahoma City Thunder’s Clay Bennett, the Minnesota Timberwolves’ Glen Taylor, the Miami Heat’s Mickey Arison, the San Antonio Spurs’ Peter Holt, the Indiana Pacers’ Herb Simon, and the Utah Jazz’s Greg Miller (and a replacement for Ed Snider that I couldn’t find). Contact information can be found here.
So, Where is this Headed?
The city and the fans of Sacramento have a legitimate beef in trying to keep the team, showing overwhelming support and doing their part when all was on the line, and coming through only to have the door slammed shut at the last minute, excuses made in a bizarre press conference that left only questions in what was supposed to be a time of answers.
The Maloofs will relinquish the franchise, the only question is when and where — they know a large market team appreciates faster than a small one most times, hence the push for the Los Angeles market. Should they manage to land in LA they could get enough of a financial bump in a sale so as to begin rebuilding the family’s financial legacy. They know if they stay in Sacto they will only tread water, slowly sinking.
The best case scenario for the fans here is a hero comes riding out of the sunset to save the day, making the Maloofs an offer they can’t refuse, keeping the team in town. Who knows, it could happen. Things appeared bleak for the New Orleans Hornets and they landed on all six feet.
But for now, all remains in limbo. Sooner or later, something has to give.












